Branding and Stereotypes

Branding and Stereotypes Wow, its been almost a month since Ive blogged anything here! Ive been in Europe for the last two weeks (and blogging about it at JasonAlba.com/blog).  I spoke in Belgium at a huge IT conference, speaking about personal branding.  While there, I saw this online: By now Ive been to two of those countries (UK and France), and soon will be in Italy.  I dont know if those are really true weve had some excellent food in England! But the point is, stereotypes! Stereotypes dont have to be true to ring true, or to be powerful or persuasive. You have to figure out what stereotypes you are stuck with, or should fight, and then create a strategy to fight them! Branding and Stereotypes Wow, its been almost a month since Ive blogged anything here! Ive been in Europe for the last two weeks (and blogging about it at JasonAlba.com/blog).  I spoke in Belgium at a huge IT conference, speaking about personal branding.  While there, I saw this online: By now Ive been to two of those countries (UK and France), and soon will be in Italy.  I dont know if those are really true weve had some excellent food in England! But the point is, stereotypes! Stereotypes dont have to be true to ring true, or to be powerful or persuasive. You have to figure out what stereotypes you are stuck with, or should fight, and then create a strategy to fight them!